The number of internet users in the region hit 370 million in January this year, and the online economy is predicted to hit $200 billion by 2025. Three of the largest Southeast Asia eCommerce platforms—Shopee, Lazada, and Zalora—went head-to-head in a bid to be crowned the champion of both the 9.9 and 10.10 sales events in … Even if we allow for differences in GDP per capita, Southeast Asia’s online shoppers still trail the global average when it comes to the share of their retail spend that they allocate to online purchases of consumer goods, with the Philippines once again coming in at the bottom of the global rankings. ... Southeast Asia B2C E-Commerce Market 2019 code:1450. Note that all of the links above contain additional data, insights, and analysis beyond the information contained within these charts. eMarketer's Projections for Retail Ecommerce Spend Between 2017 and 2023 DataReportal. Includes details of spends by category, leading online retailers, and forecasts for the future. eMarketer's Projections for Ecommerce Spend Growth by Region in 2019 DataReportal. Research from GlobalWebIndex shows that Southeast Asian countries have some of the highest levels of ecommerce adoption in the world, with Indonesian internet users reporting the highest rates of active online shopping of any nation in the company’s 46-country survey. In the 12 months to the end of June 2019, the number of people in Southeast Asia who made online purchases grew by 17 percent, equating to tens of millions of new ecommerce shoppers across the region. The number of internet users in Southeast Asia has grown by more than 10 percent over the past 12 months, with internet penetration across the region as a whole now well above 60 percent. Access to the full report is restricted to the firm’s paying customers, but an associated blog post makes some of the headline numbers available to the public. Digital in Southeast Asia in July 2019 DataReportal. Adopting a multilocal mind-set is in the DNA of Garena Group, based in Singapore. Digital 2019 Spotlight: Ecommerce in Southeast Asia, Top Ecommerce Categories in Southeast Asia in 2019, Leading Online Retailers in Southeast Asia in 2019, The Future of Ecommerce in Southeast Asia. 2019 will be a promising year of change and growth for the e-commerce industry; from the emergence of new ways to experience commerce to platforms playing a central role for brands coming online. Once again, Indonesia leads the way, with almost 80 percent of the country’s internet users aged between 16 and 64 reporting that they bought something online via a mobile device in the past month. Annual Growth in Online Consumer Goods Spend January 2019 DataReportal. Analysts take quite different views on the size of Southeast Asia’s ecommerce market though, which is reflective of the challenges associated with gathering and reporting timely data in the region’s fast-evolving markets. This has led many to cancel ‘additional’ plans which are now surplus to their needs, resulting in the reduction in total subscriptions that we see in the annual change data. The latest data suggest that the Philippines and Thailand have seen more sluggish growth, but this may be due to a lag in reporting, rather than because of any real slowdown in user growth. However, these growth figures are somewhat dampened by the travel sector, which currently dominates Southeast Asia’s ecommerce landscape, and is already relatively well established. To help you make sense of the increasingly attractive ecommerce opportunities in Southeast Asia, we’ll be sharing a series of articles here on DataReportal over the next few days that dig deeper into key numbers for the region, and explore where Southeast-Asian ecommerce trends are headed as we approach 2020. OVERVIEW TABLE OF CONTENTS … Annual Growth in Total Online Consumer Spend (All Categories) January 2019 DataReportal. Data from our latest Global Digital Reports show that more than 400 million people across Southeast Asia use the internet today, accounting for almost 10 percent of the world’s total internet user base. Includes details of spends by category, leading online retailers, and forecasts for the future. eMarketer's Projections for Total Retail Spend Between 2017 and 2023 DataReportal. Statista’s DMO data show that online shoppers in the city state spent more than US$4.1 billion on consumer goods last year, up by more than 35 percent versus 2017. As people start to access to internet-powered messaging and calling services like WhatsApp, LINE, or Viber, they’re less likely to need multiple mobile subscriptions in order to benefit from intra-network calling or SMS deals. Ecommerce Activities in Southeast Asia September 2019 DataReportal. Data from Shopify shows that sales on global eCommerce platforms will go up to US$3.5 trillion this year. The biggest differentiator … Retail E-Commerce in Southeast Asia on a Growth Path. 8 Trends That Will Shape Southeast Asia Ecommerce in 2019 March 4, 2019 Market Trend ecommerceIQ, a research unit of aCommerce, predicts the trend of e-commerce in Southeast Asia 1.Brands Shift Their Focus from Data Gathering to Data Utilization Includes analysis of platform preferences by device, and a closer look at key players in some of the region’s top ecommerce categories. Cambodia and Timor-Leste have both seen a similar pace of growth, but both countries started from a much lower base. However, the company’s research also shows that shoppers across Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam spent a combined US$23.7 billion on online consumer goods purchases in 2018, representing a 27 percent year-on-year increase. Category mix by order volume across all Lazada markets and business formats in July 2019 Lazada is SE Asia’s Most Comprehensive Ecommerce Ecosystem Category Mix by Order Volume (1) 4% 22% 29% 29% 17% 4% 22% 28% 29% 17% Digital Goods General Merchandise Consumer Electronics Fashion and Accessories FMCG Note: the figures in the chart below are from a different source and cover a different time period compared to the figures in the growth charts above, so the data and trends are not directly comparable. Shopee and Lazada neck-and-neck on mobile Read the full article →, All the data, trends, insights, and analysis you need to make sense of ecommerce in Thailand in 2019 and beyond. 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